Perceptions play a major role in a weak economy. If people believe money is going to be tight, they will behave as if it is… even if they have money to spend. Consumers will be looking for as much value as possible in a weak economy. During an economic downturn, consumers will not respond to yesterday’s marketing strategies… those tactics just won’t do. You need to be proactive. Savvy marketers can boost sales and market share, even if the industry in which they compete is in a slump. Their marketing strategies convince prospective customers that their product or service has value and is a wise investment. Economic downturns reward the aggressive marketers and penalize the timid ones. This workshop will focus on short-term tactical techniques as well as long term strategies to tailor advertising in response to the shaky economic climate.
Instructor: Wayne Anderson
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